Discontinuation of Toyota Yaris USA in 2020 does not come as a surprise. The sales of this car were never to the level that we claim that USA preferred it. The number of Corolla Cars Toyota sold in a month was the number of Yaris being sold in a year. Maybe it is the regulations or the consumer interest in big vehicles that have lead to this decision.
Toyota Yaris in USA till Now
Toyota Yaris came with five trims in total; three in sedan and two hatchbacks. The sedan had L trim as the basic feature version, LE a bit advance, and XLE the fully loaded one. The hatchback has LE and XLE versions only. It had agile handling that enhanced the performance, fully loaded technology dashboard, honeycomb grille to give chic style, and standard safety features that bring peace-of-mind.
Ready. Set. Weekend((2020 Toyota Yaris))
But 2020 marks the end of this car.
The Beginning and Marketing
In the year 2012 when the Yaris was launched, it came with several hilarious advertisements that the brand used. It wanted the car to be the urban choice with smaller than usual size and satisfying transportation needs. But the plan did not work out as expected and over the years sales were low that even hilarious advertisements could not compensate to increase sales.
The company has stopped investing in marketing and advertisement since a certain time that was indicating that it new it will not be able to make return-on-investment on this one. We do not doubt that their market research was not proper, but we do believe that over the years Toyota Yaris USA was least preferred because of its size.
The Decreasing Sales
As the USA had more inclination towards Sports Utility Vehicles and Pick-up trucks, so elimination of Yaris hatchback and sedan body seems to be the right thing. It was rumored that the cross-over version of Yaris will be introduced. But there is no news about it and as according to a reliable source, Toyota in a statement said that there is no plan to bring another number plate Yaris in the USA.
It is not that this Japanese car has been discontinued, but locally made FIAT 500 and Ford Fiesta was also eliminated in recent years. It is an indication of a new era of heavy vehicles where technology will be taking lead.
Hence it is confirmed that this is the last batch of Toyota Yaris USA in 2020. Although it will be produced for other markets, here it is expected to be discontinued. Our analysis says that the chances of return are minimal, as the sales graph shows that it never became the preference of this market on the mass level.
For the unique few, who are interested to buy one of the last Toyota Yaris USA in 2020 should do it soon.
Toyota Yaris 2020 models are still available in below 20000 USD range((USA Today))